Keurig and Anheuser-Busch InBev announced in early January that they were teaming up to create an appliance that can dispense beer, spirits, mixers, and cocktails in the home.
The companies are still researching how the product will work, but this premature announcement, without so much as a prototype, is troubling for anyone concerned with preventing youth from using alcohol.
Alcohol remains the most used substance by Texas youth. Texans Standing Tall, along with our partners, have taken to the front lines to end the normalization of alcohol for teenagers and young college students. Products like the one Keurig/Anheuser-Busch have planned and SodaStream’s in-home beer brewer (sold in European markets with plans to spread to others) make it easier for youth to access alcohol by having alcoholic beverages more readily available in the home.
These creations add to a growing list of challenges parents and prevention specialists face while working so hard to keep our communities safe. The alcohol industry’s innovative ways to appeal to youth are why Texans Standing Tall focuses on reversing the normalization of alcohol with evidence-based policies like social host ordinances. Since most youth get their alcohol from social settings, limiting youth access at parties and other social events can both reduce youth alcohol consumption and decrease the negative consequences that occur as a result. This includes things like unplanned sexual activity, sexual assault, drinking and driving, property damage, binge drinking, violence/fights, and combination drug use.
“According to the Institute of Alcohol Studies, alcohol use is the leading cause of death, disease, and disability worldwide for people aged 15-49.”
A press release on Anheuser-Busch’s website says that the North American market will be the company’s primary focus for the product. Of course, this isn’t the first time Anheuser-Bush InBev has targeted the United States with gimmicks. Remember when we reported in mid-2016 about their exploitation of American imagery and sentiment to promote their product when they temporarily renamed their beer? According to the Institute of Alcohol Studies, alcohol use is the leading cause of death, disease, and disability worldwide for people aged 15-49. This is a public health pandemic and deserves serious attention, not more gimmicks and novelty products.
The company did not specify a product name or a timeline for when it will hit a shelf near you, but Texans Standing Tall will be keeping an eye on its availability to make sure our fellow community lifeguards are prepared for addressing new threats to our youth and social access challenges. If you are concerned about underage alcohol use in your community, contact Brian Lemons or Libby Banks for more information about how a social host ordinance works and controlled party dispersal trainings.