While Thanksgiving traditionally conjures images of turkey, football, and family, Thanksgiving Eve is giving way to a relatively new phenomenon known as “Drinksgiving.”
Also referred to as “Black Out Wednesday,” Thanksgiving Eve has become the busiest night of the year for bars. Largely driven by a rush of college students and young adults who flock home for the Thursday holiday, people will often arrive the day before and head to their local hometown bar to meet up with old friends. According to a bartender interviewed about one of the year’s “booziest” days, “People always talk about New Year’s Eve. It isn’t that big compared to that Wednesday [before Thanksgiving].”
This cultural phenomena has become so popular that it prompted the NHTSA to build a powerful campaign around it last year called “Make It to the Table: Don’t Drink and Drive this Thanksgiving Eve.”
Because Thanksgiving is the most traveled-for holiday of the year, with many families traveling more than 50 miles during the long weekend, we’re talking about countless Texans on the roads this season.
According to some sobering statistics from the National Highway Traffic Safety Administration, alcohol-related crashes increase during the holidays, with alcohol-related fatalities spiking two to three times during that time as well. While the most dangerous holiday fluctuates, Thanksgiving is consistently one of the top three. From 2012 to 2016, over 800 people died in alcohol-impaired-driving crashes during the Thanksgiving holiday period.
At Texans Standing Tall, we know that awareness and preparedness can save lives. In our efforts to build healthier and safer communities for all, we’ll be sharing important tips on social media in the days before Thanksgiving Eve. Please “like” us on Facebook and join us this season by sharing our posts or creating your own. You can play an important role in keeping your loved ones safe and at your table this Thanksgiving.