We’ve recently noticed – and perhaps you have too – a lot of internet memes, Instagram photos, ads, merchandise, and even events that make light of drinking to deal with the challenges of parenthood. At first, we didn’t think too much of it and maybe even gave some of the jokes a little chuckle. But once we started paying attention, we really started noticing it, and it became more and more troubling. What message are we sending our kids? That they’re so bad they drive us to drink? Or that drinking is the best way to cope with stress? Take a look for yourself:
From sponsoring wine and beer events for moms and dads to advertising gifts on Mother’s Day and Father’s Day, we’re shifting the cultural norms to something that ultimately, is not healthy for our children.
But, the more we see the social media posts, ads, t-shirts, mugs, and on and on and on, the more normal it becomes. Not only do we believe that “everyone else is drinking,” we believe it’s warranted. However, for every pretty photo of a happy hour cocktail shared on Instagram, there’s a real-life consequence to our parent drinking culture: our kids are watching, and we’re normalizing alcohol use for them, too.
So, we don’t want to just brush this culture shift off. We want to join others in calling it out for what it is: exploitative marketing capitalizing on the difficulties of parenting.
We’re not saying parents should never relax and unwind with a glass of wine or a cold one here and there. But the fact of the matter is, parents have a huge influence over their children’s future drinking habits.
Case in point, this internet post of a child’s response to a school assignment asking them to write one sentence about a family member and draw a picture:
More often than not, our children will adopt the behaviors we model for them. If we tell our kids not to drink to fit in or deal with difficulties, but they then see us drinking to “cope with the stresses of parenting,” what message are we giving them, and what behavior are they going to copy?
Parenting is hard. It’s one of the toughest jobs in the world, and it can seem flat out overwhelming at times. Building connections and getting support from others is an important and meaningful way to strengthen our villages so we can keep our kids healthy and safe.
At the same time, it’s important for us to pay more attention to the messaging we’re being fed when it comes to parental drinking behaviors – it’s a kind of manipulation that is so pervasive, we may not even recognize it as marketing. However, being aware of it and knowing that our behavior influences the future behavior of our children might encourage more of us to scroll past that “mommy juice” meme on Facebook without giving it a “like.”
What kind of messages about parental drinking have you all seen circulating lately? Are they more pervasive with the rise of social media? What concerns do you have about this type of consumer marketing strategy? We’d love to hear from you in the comments below!
Summer may be a time for slowing down, but Texans Standing Tall is ramping up our work with coalitions across the state this season.
Whether we’re traveling to the Rio Grande Valley for media training or headed to Tyler for stakeholder meetings, we’re focused on reaching prevention groups and helping them achieve their missions by working together with advocates, activists, and local leaders.
In May, TST’s Research & Program Specialist Kaleigh Becker traveled to Corpus Christi and the Rio Grande Valley to meet with safety experts, lead a focus group, and collaborate with various coalitions on strategies to reduce impaired driving and underage alcohol use. Attendees also received an in-person demo of our online searchable coalitions tool, which helps individuals and organizations connect to leverage resources and enhance prevention efforts. Additionally, Strategy Specialist Anne-Shirley Schreiner and Director of Community Outreach & Education Georgianne Crowell hit the road to train local advocates, law enforcement, and youth on media and community engagement. The trainings helped the coalitions grow their efforts to address underage alcohol use in their communities.
This June, the road trips continue as we visit multiple cities – including Fort Worth, Tyler, and Waxahachie – to meet with transportation safety experts, state agencies, and university advocates on effective strategies for reducing alcohol use and impaired driving among youth. We’ll also spend some time in Hood County, training youth and adults on how to partner to create positive community change.
In July, we’ll head to to Blanco County to train coalition members on strategies for preventing youth substance use, then help them build a roadmap to success for doing just that. Later on this summer, we’ll make our way to East Texas for a controlled party dispersal training, where we’ll train local law enforcement on ways to safely and effectively break up underage drinking parties.
If you live in one of the communities mentioned above and would like to learn more about what we’ll be doing and how you can get involved when we visit your area, be sure to let us know!
Through training, education, and collaboration, we hope to significantly reduce the incidences of underage drinking – and the consequences that go along with it – in our communities. We know we are most effective when we can directly engage with local leaders and advocates who are passionate and mission-driven.
As we meet with and train coalitions throughout the state, we’re encouraged to learn that communities are excited to have additional opportunities for education and collaboration.
We know the best way to build healthier and safer communities is by exploring ways we can work hand-in-hand with groups that are committed to raising awareness, advocating for substance use prevention, and building a Texas in which alcohol, tobacco, and other drug use have no place in the lives of youth.
Are you involved in your local prevention coalition? Are you interested in learning more about working with us directly? If so, please reach out to Georgianne Crowell at firstname.lastname@example.org or 512- 442-7501. We’d love to work with you!
Coalition members in Pharr getting interviewed for the local news:
Your kids are out of school for the summer – but from 9 to 5, you’re still at the office.
How are your teenagers spending the dog days of summer? Are you involved in their day-to-day activities? Do you know where they’ll be, who they will be with, and what they’ll be doing? If they are hanging out at home and/or spending their time with friends, do you know their parents, and have you talked to them about underage drinking?
If your child isn’t taking summer school, working a summer job, or otherwise occupied in the months ahead, they may find themselves with time on their hands – the kind of leisure that can lead to boredom and experimentation.
Your high schoolers, who may be spending their days hanging out at the lake, going to festivals, or attending parties – where kids overwhelming get their access to alcohol– need to know you don’t approve of them drinking alcohol. If they’re spending time at friends’ houses, where older siblings or adults might be willing to supply alcohol, your children are more likely to say no if you’ve clearly communicated that you don’t approve of underage drinking. It’s also important to talk to the parents of the peers your children are hanging out with about your expectations. But even when kids don’t drink, too often they get into cars with friends who have been drinking. So remind your kids that they should never ride with anyone who is driving after drinking (in cars, boats, motorcycles, etc.).
As adults, it is our job to create safe environments for children that are free of alcohol. This can include providing them with alternatives during their summer months so that they fill their days with fun, learning, and growth opportunities. Some free and affordable options might include:
Volunteering at a local animal shelter or nursing home
Swimming at the neighborhood pool
Starting a side business, such as dog walking, lawn mowing, or babysitting
Working through next year’s school reading list at the local library
Planting an herb or vegetable garden
Enrolling in a photography or writing class at your local community college
Finally, don’t leave alcohol available in your home; if you have alcohol in your home, lock it up. You should also check in with parents to see if they have alcohol accessible in their home before your children hang out there.
There are endless ways to fill a summer day that don’t involve underage drinking. And, studies show that the longer kids wait to take their first drink, the lower the odds are that they’ll develop alcohol abuse or dependence as adults. Preventing young people from drinking underage also means we’re protecting them from many of the negative consequences they’re more likely to experience when they drink – things like alcohol-related car crashes and other injuries (e.g., burns, falling, and drowning), unplanned or unprotected sexual activity, physical and sexual assault, abuse of other drugs, or even death from alcohol poisoning.
We hope you’ll get involved in your kids’ daily activities and keep them safe and alcohol-free this summer. For more information about what you can do to help prevent underage drinking with your kids and in your community, contact us at TST@TexansStandingTall.org or 512.442.7501. And, if you have ideas about other safe and healthy activities for youth during the summer months, share them in the comments section down below!
This March, just one month before Alcohol Awareness Month, a federal court in Austin ruled that giant retailers like Walmart and Costco can begin selling hard liquor.
Current law prohibits Texas’ publicly traded businesses from owning liquor stores. In the long run, this law is good for public health because it limits consumer availability of liquor and the consequences that come with it.
This fight is a long time coming. More than three years ago, Walmart sued the Texas Alcoholic Beverage Commission, arguing state liquor laws “unfairly gave family-owned chains the right to obtain unlimited liquor store permits while shutting the largest U.S. retailer out of the lucrative market entirely,” according to this Texas Tribune article.
This court ruling directly affects our current three-tier system of alcohol distribution, which helps the federal and state governments regulate and control the alcohol industry. As its name suggests, the three-tier system is composed of, you guessed it, three tiers:
Tier 1: Suppliers/Producers – anyone who actually makes or supplies the alcohol (e.g., breweries).
Tier 2: Distributors/Wholesalers – those who get alcohol from the suppliers/producers to the places where you buy or consume it.
Tier 3: Retailers – anywhere consumers can get alcohol (e.g., bars, restaurants, grocery stores, package stores)
It’s a rather complicated system and if you’re interested in learning more about it, we’d recommend reading some of Pam Erickson’s work, or checking out Toward Liquor Control, or sending us an email with any questions you may have. However, the bottom line is this: the three-tier system is incredibly important for public health and safety, especially as it relates to our kids.
It may not seem like a big deal, but a system most people are unfamiliar with is protecting our public health, and most of us are unaware that there are strong forces at work seeking to dismantle this system through alcohol deregulation. Small changes like these add up over time and ultimately create situations where we’ve expanded availability of and access to a product that is not an ordinary commodity; it is not like apple juice, where the most likely danger of overconsumption is a full and gurgly tummy.
Let’s paint a picture.
Let’s say Walmart, or another big box store, is now able to sell alcohol. Where do they put it? Is it in a separate section of the store where you must be 21 to enter (like liquor stores)? Or, as you and your family are strolling down the aisles, do you pass the soda…then the beer…and now you’re face to face with a bottle of whiskey?
Adults would no longer need to go to liquor stores, where even the cashier has to be at least 21 years old, to get their whiskey and vodka. With this new “convenience” and increased availability, they can buy liquor while buying groceries, making alcohol to appear as an everyday household item with no risks to our kids.
What about the 16-year-old cashier at a major retailer, who is allowed to sell alcohol in a grocery store under current law? Will this young cashier be more likely to sell whiskey or vodka to his underage friends when they go through his checkout line? How will this tie in with the emergence of online delivery apps, which we recently explored? Will online grocery store delivery now include a bottle of liquor that can be ordered by your teenager?
We don’t yet know all the public health and safety problems we’ll face under this new court ruling, but we do know one thing: when we increase access to alcohol we increase its use among underage drinkers.
We also know that alcohol-impaired driving is a problem among young people. They aren’t binging on milk or soda then crashing a car, they are drinking alcohol and making dangerous decisions. Treating alcohol like other commodities and expanding youth access to it can be a deadly business.
For now, as this case winds its way through the courts, Texans won’t see any changes to liquor availability at large retailers….yet. Advocates should still stay on guard because once again, we find ourselves in a situation where business interests seem to be taking priority over the best interest of our communities and our kids.
The three-tier system “balances alcohol availability, price, and promotional practices” and is an important mechanism for enforcing existing regulations, according to Pam Erickson, former director of the Oregon Liquor Control Commission. And yet, despite its major public health benefits, others are working to dismantle the three-tier system so they can increase their bottom line. In the meantime, we’re closely watching what happens and hope you’ll join us in our efforts to keep the system intact so our communities are healthy and safe for everyone.
Kathy Hernandez lost her 19-year-old daughter, Casey, nearly 11 years ago in a devastating car crash. Casey got behind the wheel after she had been drinking at a party where adults provided alcohol.
Dani Simien’s life was forever altered in the same crash. He was Casey’s victim, and at the time of the 2007 crash, he was just 18 years old.
Dani, now 30, became paralyzed as a result of the injuries sustained in the 2007 head-on collision, and a few years later, began working with Mothers Against Drunk Driving (MADD). Kathy also became involved with MADD as a way to honor her daughter’s life.
Kathy and Dani share a unique bond, and for the last several years, they have also shared the same mission: as MADD representatives, they travel the country, often together, sharing their heartbreaking and inspiring stories with groups like ours.
We were fortunate to have them lead a plenary at our Statewide Summit.
For Dani and Kathy, every speaking opportunity is one more step toward healing and helping others.
It is also an opportunity to teach people that underage drinking and impaired driving affect everyone—even the “good kids.” Casey excelled academically and athletically, and had set her sights on a career on forensic psychology when she got behind the wheel of her Mustang after consuming an unknown amount of alcohol at a party. Dani, meanwhile, had dreams of his own. Ever since the third grade, he had dreamed of being a firefighter. “I wanted to do certain things with my life,” he shared with the audience. “Instead, I’m in a position to talk to people and tell my story.”
Dani said being an advocate through MADD’s Victim panels, in communities, and in schools has been critical to his healing. Speaking to groups allows him to achieve one of his goals, which is to reach more than one person at a time. He said he and Kathy have “the power to bring life to a story” that they hope people will hear. Beyond telling stories, Kathy and Dani have become activists and advocates. Kathy is involved with her local Council on Alcohol and Drug Abuse so that she can get involved in more prevention work—such as reducing underage drinking through the passage of social host ordinances in her area.
Kathy said she would do anything to trade places with her daughter but because she can’t, she will continue to focus on prevention through advocacy.
“If I can help save parents from having to live this life, then maybe she didn’t die for nothing.”
We all have a role to play in creating a community in which young people aren’t solely responsible for their relationship to alcohol. Through community-based initiatives like social host ordinances, we can hold adults accountable while reducing youth access to alcohol at house parties and in other social situations. In doing so, we can help keep young Texans safe and healthy – not just as kids, but well into adulthood.
Nigel Wrangham is a youth and leadership trainer who understands that youth are an integral part of an organization’s activities—not just a box to check off.
He recently addressed our Statewide Summit attendees and urged them to forge real partnerships with young people.
He believes engaging youth and utilizing their skills is the most effective way to create community change. He has personal experience working with groups of young people and their allies to help them influence policy, advocate for social change, and summon the courage to act consciously from their core principles. He understands that nourishing youth-adult partnerships creates powerful tools for change.
We heard him talk a lot during his presentation about “being a bit radical” and “stepping outside your comfort zone.” But for Wrangham, these aren’t just soundbites. He offered examples for coalitions and other groups, such as recruiting youth from unexpected places, involving youth in strategic planning and organizational decision-making, and knowing how to recruit new young people as others “age out” of our coalitions.
It is clear from the conversation and audience questions that many of our partners and allies are working with youth to some degree, but haven’t yet unlocked the full potential of the youth in their communities. For those interested in learning more about working with youth, Texans Standing Tall created a Community Engagement Guide as a tool to help coalitions more effectively engage youth in their local prevention efforts. To learn more about this guide, or to receive training on adult-youth partnerships in prevention, contact Sedrick Ntwali, Youth Engagement Specialist at (512) 442-7501 or email@example.com.
We are grateful to everyone who led a breakout session and contributed to lively discussions during our 2018 Statewide Summit. Thank you to those who made this our most successful Summit yet! We’ll see you next year!
Below is a rundown of the panels you may have missed. And, be sure to scroll to the bottom of the post to see some photos from the event!
Reducing Risky Alcohol Use on College Campuses: The SBI Experience
Amanda Drum | Texas A&M University – Corpus Christi
Mayra Hernandez | Texas A&M University – International
Debra Murphy | Huston-Tillotson University
Melissa Sutherland | San Antonio College
Tammy Peck (Moderator) | Texans Standing Tall
Oftentimes, schools are interested in improving the campus experience for college students through their prevention efforts, but may be short on funds to provide the desired programming. During this session, participants learned about Screening and Brief Intervention (SBI) as a proven way to reduce risky drinking and its associated consequences on college campuses. They also heard from current and past SBI campus partners, then learned ways to implement SBI as a primary prevention tool and engage stakeholders in the implementation process without having to spend tons of money.
Kaleigh Becker | Texans Standing Tall
During this breakout session, participants had an opportunity to engage in a conversation around building and sustaining successful coalitions. This interactive session focused on recruiting dedicated coalition members, organizing effective meetings and engaging coalition members.
Advocacy 101: Use Your Voice to Shift the Dynamics of Power
Sachin Kamble | Texans Standing Tall
During this breakout session, participants learned about the basic skills needed to become an effective advocate. The presentation included a discussion on the importance of advocacy and the role it plays in shifting power dynamics, the different types of power and influence people have, and critical steps advocates must take to have their voices heard and create community change.
Alcohol & College Life: Perspectives from Students
Adam Concha, Amy Tang, Katy Turner | Youth Leadership Council
TST’s own Youth Leadership Council led this standing-room-only breakout session discussing the pressures college students face when experiencing the “college life.” Alcohol use rates are high among Texas college students. Being a first-year college student, participating in the Greek system, or being a college athlete puts individuals at higher risk for alcohol use. During this session, the YLC shared their perspectives on college life and engaged attendees in an informative discussion on how to enhance their college alcohol use prevention efforts.
Data Download: Effectively Communicating the Problem
Kaleigh Becker | Texans Standing Tall
During this breakout session, participants learned more about the scope of the youth substance use problem in Texas. The examined key data points related to alcohol, marijuana, prescription drugs, and tobacco. In addition, participants had an opportunity to create their own infographic using an online design platform!
Excise Tax Resources & Next Steps
Nicole Holt | Texans Standing Tall
What’s going on with alcohol excise taxes? What does the 2019 legislative session hold for this important, highly effective environmental prevention strategy? Our CEO Nicole Holt discussed the challenges and opportunities for excise taxes in the upcoming year, including the anticipated budget deficit and how alcohol excise taxes can enter the conversation as a viable solution to help address the state’s fiscal needs.
Risky Youth Behavior & Tools to Address It
AJ Cortez, Samantha De la Rosa, Andrea Marquez | Youth Leadership Council
There is an abundance of research and information that captures the risky behaviors that occur as a result of underage drinking. This issue is a priority to families across Texas. During this breakout session, TST’s Youth Leadership Council shared some of the current problems associated with underage drinking and prevention strategies to address them. They also discussed how to use TST’s Community Engagement Guide to effectively engage youth in local prevention efforts.
Alcohol Outlet Density
Michael Sparks | Sparks Initiatives
Did you know that the number of alcohol outlets in a neighborhood has a negative impact on individual and community determinants of health? Michael Sparks, alcohol policy expert, led participants through the basics of outlet density during this session: what alcohol outlet density is and the role it plays in public health and safety. Based on information provided by the Centers for Disease Control and Prevention (CDC), this session provided information coalitions need to 1) identify the number of outlets in communities, and 2) engage in discussions about addressing alcohol outlet density in their communities.
College Campus Prevention: Tools & Resources
Tammy Peck | Texans Standing Tall
Excessive alcohol use among students continues to be a problem for college campuses. During this session, participants learned about ways they can review and enhance their prevention efforts with limited resources (both time and money). Participants also learned more about the data from Texans Standing Tall’s most recent Higher Education Report and how they can apply this information to their work with/at colleges and universities. Additionally, TST demonstrated the online college policy tool it is building to help schools, parents, students, and community members learn more about the effectiveness of different campus alcohol policies.
The 3-Tier System & Public Health (Continuing the Conversation)
Pam Erickson | Public Action Management, PLC
Ed Swedberg | Board of Directors, Texans Standing Tall
During this presentation, attendees had the opportunity to dig deeper into the ramifications of attempts to dismantle the 3-Tier System (3TS) of Alcohol Distribution. Participants engaged with experts Pam Erickson and Ed Swedberg on what is happening at the national, state, and local levels surrounding the 3TS. Topics included how permitters and permittees can use the system to benefit alcohol distributers and increased sales with little thought to public health, how impaired driving rates and underage drinking are affected by the enforcement of the 3TS, and issues presented by online delivery services.
During this breakout session, participants had an opportunity to have an in-depth conversation about 1) marijuana legislation in Texas, 2) other states’ experience with expanded marijuana policies, and 3) the public health, social, and economic implications of expanded marijuana policies. In addition, participants determined the next steps for the Marijuana Workgroup.
Powdered Alcohol: A Bad Mix for Texas
Sachin Kamble | Texans Standing Tall
During this session, TST’s Sachin Kamble discussed where we’ve been, where we are, and where we’re headed with powdered alcohol. The presentation covered what powdered alcohol is, why were concerned about it making its way to the marketplace, and previous legislative action related to powdered alcohol in Texas. It also included thoughts on powdered alcohol and the upcoming legislative session.
Social Media Advocacy: Building Your Coalition and Strategy Base
Laura Hoke | Laura Hoke Public Relations
Steve Ross | Texans Standing Tall
Social media is an essential tool for your community advocacy efforts. During this breakout, participants learned tips from public relations and communications expert Laura Hoke to increase, engage, and maintain your social media audience. The session reviewed how to use social media to communicate your message, how to reach your target audience, and how to interpret the analytics to gauge if the messaging is effective.
Bummed you missed any of these great breakout sessions? Never fear, TST training is here! Contact us at firstname.lastname@example.org or 512.442.7501 to learn more about the trainings TST has to offer on any of the topics listed above, plus many others.
When the Hidalgo County TPCC formed in February of 2014, only one smoke-free ordinance had passed within the county. Today, 17 communities are 100% smoke-free.
“Even though there are separate cities in the county, the Valley is like a large community,” said Bowen. “So every time a city passed one, it encouraged another to take it up.”
She credits the combination of grassroots efforts and support from American Heart Association, the American Cancer Society, Texans Standing Tall, and other organizations for their success.
“It took research and planning from the AHA and ACS combined with a lot of one-on-one meetings to convince civic leaders that their communities wanted this,” Bowen added.
The movement built up slowly, with the cities of Edinburg, Pharr and Mission creating smoke-free ordinances from 2014-2016. Then in 2017, momentum took over, with at least one ordinance a month being passed.
Having coalition members committed to creating smoke-free communities was the major factor in making Hidalgo County virtually smoke-free. Every agenda, handout, or email from members included updates on what was happening in cities. So when McAllen had a public hearing, they had over 200 people show up.
The coalition realizes that even with this success, their work is not over.
“There will always be more work, there will always be opportunities,” said Mrs. Bowen. “We hope the community is proud and will take ownership of some projects to continue working on enforcement and implementation.”
Texans Standing Tall understands that passing and enforcing comprehensive smoke-free ordinances is hard work, but we also believe that Texas cities are up to the challenge of implementing changes that help create healthier, safer communities – Gilda Bowen and the Hidalgo County TPCC are living proof of that. If you’re interested in learning more about passing a comprehensive smoke-free ordinance in your community, please contact Steve Ross at sross@TexansStandingTall.org.
In 2016, Texans Standing Tall received a grant from the Texas Department of Transportation (TxDOT) to conduct a statewide assessment to help identify potential areas of collaboration between the traffic safety community and substance use prevention coalitions, and to develop an interactive tool to help connect coalitions and traffic safety experts.
This month, after conducting interviews with more than 50 prevention coalition leaders and traffic safety experts, analyzing findings, and collaborating to build an interactive web site, Texans Standing Tall launched Engage for Community Change.
On the website, people looking to connect with coalitions can search for one another by location, community type, or areas of focus. The goal is to help coalitions and communities leverage scarce resources for addressing problems in their communities that stem from underage alcohol and other substance abuse.
Coalitions have been integral to the passage of city social host ordinances that hold people accountable for underage drinking parties that occur in their homes or on their property. Texas leads the nation in the number of drunk driving crashes. Coalitions can have a potentially huge impact on reducing impaired driving, and we know that this tool can serve to assist businesses, agencies, nonprofits, and concerned citizens in making our communities safer.
Through the Engage for Community Change project, Texans Standing Tall hopes to help increase collaboration between coalitions and traffic safety experts in the state of Texas. If you have any questions or want your organization to be included in the project, please contact Kaleigh Becker, Research & Program Specialist, via email at email@example.com or at 512-442-7501.
Our 2017 Statewide Summit was a success – thanks largely to you all for joining us on May 1st and 2nd in Austin, Texas, for the event! With help from a range of national and state experts, participants grew their knowledge on a number of prevention issues, such as fetal alcohol spectrum disorders (FASD), best practices for tobacco prevention and control, addressing binge drinking on college campuses, the relationship between mental health issues and prevention, and more. In case you weren’t able to join us for Summit this year, TST staff members have put together some of the main takeaways from each of the presentations – check it out below!
Don’t forget to mark your calendars for our 2018 Statewide Summit, which will take place February 21-22, 2018, at the Austin Marriott South. We hope to see you there!
A Community’s Response to Fetal Alcohol Spectrum Disorder
Nora Boesem | Founder, Roots to Wings
After flight delays, flight cancellations, and an impromptu road trip with a fellow stranded passenger, Nora Boesem finally made it to Summit – and we sure are glad she did! Sharing her story as a foster mother to more than 100 children with FASD, Nora inspired attendees to step into the role of advocates and ACT. In addition to learning about the amazing work Nora does as a mother and in her community, her presentation also taught us:
FASD is a physical disability with behavioral symptoms; it does not go away and it is not outgrown.
Raising and working with individuals who have FASD sometimes means trying differently rather than harder to address some of the behavioral issues encountered.
The effects of FASD are far-reaching and can result in genetic changes that are passed from one generation to the next.
We can see positive changes in our communities when we work together, but it’s important to remember change takes time – patience and perseverance are often required.
Following the Money: How Industry Influences Policy
Jennifer Cofer, MPH, CHES | Director, EndTobacco Program, MD Anderson Cancer Center
Bob Pezzolesi, MPH | Founding Director, New York Alcohol Policy Alliance
Jennifer Cofer and Bob Pezzolesi gave Summit participants insight into the history of how alcohol and tobacco industries influence government policies to promote their own agendas. The presenters brought years of experience in public health, prevention, and the promotion of science-based, public health policies. Participants left with a greater awareness of the major industry contributors to elected officials and policies as well as how the industry impacts national, state and local prevention policies. These takeaways allowed participants to return to their communities empowered with knowledge of industry financial influence and encouraged to advocate for vital public health policies. Additionally, Jennifer and Bob shared some specific resources advocates can use when trying to follow the money:
To learn more about how the tobacco industry influences policy, visit no-smoke.org.
To explore how much money the alcohol industry gives to different politicians and political organizations, check out followthemoney.org
Don’t forget: You have to speak up/advocate so the tobacco and alcohol industries are not the only ones with influence!
Broadcasting Your ACTions
Dave Shaw | President, Arrow
Thanks to Dave Shaw, President of Arrow Media, Summit attendees got an expert crash course on developing messages to gain supporters and move prevention strategies forward. Ultimately, he encouraged us to ask ourselves who our key audiences are, what they care about, and what we want them to know. Dave’s presentation also reminded participants that crafting a strong message relies on:
Considering these factors about your audience:
Where are they from?
What do they know about you?
What keeps them up at night?
How much do they know about the topic?
Why should they care?
What is their number one concern?
Knowing your story really well and understanding what you want people to take away from the conversation.
Remembering that the message and the messenger matter.
A solid process for message development and delivery. This should consider:
The problem, solution, and benefit.
What is the size and scope? Who does it impact?
What difference can we make?
What’s in it for your audience?
The main takeaway, how to connect, and what proof you have.
What do you want people to feel/do?
How do you get people to listen?
How do you make people believe? (Evidence/Data)
Blowing the Whistle on Youth Alcohol Marketing
Youth Leadership Council | Texans Standing Tall
This year, the Youth Leadership Council (YLC) gave two fantastic presentations during Summit, covering topics from alcohol advertisements targeted at youth to effectively engaging youth in prevention activities. During their plenary presentation on alcohol advertising, we learned that:
Alcohol companies spend over 2 billion dollar a year on advertisements.
1 out of every 5 alcohol advertisements appears on programing that youth ages 12 to 20 are more likely to watch.
References to alcohol are very prominent in music, from country to rap.
Alcohol companies use cultural references to entice customers.
Youth are especially vulnerable to these types of advertisements because they are new and inexperienced customers.
Community prevention advocates can monitor advertisements in their community, especially around schools and in places youth are more likely to see them.
The YLC also presented during an interactive breakout session on day two of the Summit. They discussed important practices organizations can employ for effective youth engagement:
Involve youth in recruitment efforts to increase the size of a youth group.
Have an application process, letter of agreement, and clear guidelines for communicating roles and expectations to help retain youth members over a longer period of time.
Let youth work with adult members to make decisions about which projects they will be involved in and what their roles will be.
Allow youth to learn and grow leadership skills.
Practice positive group characteristics, such as setting clear responsibilities and expectations, learning how to work together as a team, and establishing clear lines of communication.
Use the “Ladder of Participation” to assess progress and examine how youth and adults can work together more effectively.
On a related note, in the Fall, Texans Standing Tall and will be providing a new Community engagement guide (with accompanying trainings) that provides more in-depth information on youth and adults working together to achieve effective partnerships. Please contact Georgia Marks at firstname.lastname@example.org or 512.442.7501 for further information.
Best Practices Make Perfect
Karla S. Sneegas, MPH | Program Service Branch Chief, Office on Smoking and Health – Centers for Disease Control and Prevention
We were excited to welcome Karla Sneegas to talk about the CDC’s recommendations for best practices in tobacco prevention and control. From Ms. Sneegas, we learned:
Tobacco use remains a considerable public health problem nationally and in Texas, where it costs almost $9 Billion a year in medical care and loss of productivity. Every year, over 28,000 Texans lose their life prematurely due to smoking.
The CDC recommends that Texas spend $10.13 per person per year on tobacco control. However, the state currently spends only $0.47 per person.
By following the CDC’s Best Practices for Comprehensive Tobacco Control Programs, states can effectively and comprehensively attack the problem.
There are five main components to a comprehensive tobacco control program:
State and community interventions
Mass-reach health communications interventions
Surveillance and evaluation
Infrastructure, administration and management
Bottom line: we know how to implement better interventions, more efficiently, with a stronger evidence base and a greater reach. Now we just need to reach the recommended funding level for a sustained tobacco control program to most effectively reduce tobacco use.
Promoting Community Standards to Address College Binge Drinking
Toben Nelson, ScD | Assoc. Prof., Epidemiology & Community Health, Univ. of Minnesota School of Public Health
This year, we were so excited to have Dr. Toben Nelson join us at Summit! It was incredibly helpful to have him share strategies for building partnerships between colleges and communities to implement effective prevention strategies. He opened a dialogue between our current campus partners and prevention coalitions in their communities, which was also a huge advantage of having him with us. Dr. Nelson also encouraged those of us in the prevention field to:
Reframe how communities and colleges think and talk about environmental strategies.
View policies as community standards and enforcement as what makes everyone accountable to those standards.
Use existing tools in our collaboration efforts.
Up in Smoke! Tobacco Prevention Funding
Joel Dunnington, MD, FACR | Retired Professor of Diagnostic Radiology at UT, MD Anderson Cancer Center
Dr. Joel Dunnington brought his wealth of knowledge to Summit and provided an overview of the Tobacco Settlement Funding, its intended purpose, and how it’s actually been used. Participants also learned how much could be accomplished if funding levels were closer to the CDC’s recommendations so they can take action and help move Texas closer to the recommended levels. Participants also learned:
In Texas, the Tobacco Settlement Funds established the Permanent Fund for Health Tobacco Education and Enforcement
In 2011, the 82nd Legislature expanded the use of the three Permanent Funds, including the Permanent Fund for Health Tobacco Education and Enforcement, to pay the principal or interest on a bond for the Cancer Prevention and Research Institute of Texas. As a result, the Permanent Fund for Health Tobacco Education and Enforcement will be zeroed out at the end of FY2018.
And the Survey Says? Results from TST’s Alcohol Excise Tax Survey
Matt Gamble | Vice President of Operations, Baselice & Associates
Matt Gamble, Vice President of Operations at Baselice and Associates, gave a presentation sharing the results of the Texans Standing Tall’s recent statewide survey. The survey measured voters’ overall attitudes towards an increase in the alcohol excise tax, what programs they think should receive the estimated $708 million in additional revenue, and what messages respondents found most persuasive. Many were surprised to learn:
A majority of Texans across all demographics and regions support the initiative.
Despite conventional wisdom saying otherwise, most Texas voters do not shrink at the term “tax” when it comes to raising alcohol excise taxes.
Women and regular churchgoers are most supportive of an increase in alcohol excise taxes.
Texas voters responded most favorably to economic and public health messages that discussed how:
The alcohol excise tax has not been raised in Texas since 1984.
Excessive drinking costs the state $19 billion/year and each Texan $695/year.
A dime a drink increase in alcohol excise taxes could improve public safety by decreasing impaired driving and motor vehicle crashes/fatalities by 112/year.
Increasing the alcohol excise tax benefits public education by providing additional $177 million/year for schools.
Ending the Stigma of Co-Occurring Conditions
Noah Abdenour, Certified Peer Specialist | Director of Peer Support Services, Austin State Hospital
Noah Abdenour presented on the intersection between prevention and mental health, taking a special look at the relationship between prevention and recovery. By sharing his personal story, Noah was able to reinforce the theme of deciding to A.C.T (Accomplishing Change Together). His journey included examples of how peers played an integral role in helping him transform his life. During his presentation, we also learned that:
Co-occurring disorders are when somebody has a mental health condition and substance use issue at the same time. He emphasized how co-occurring disorders can be difficult to diagnose due to the complexity of symptoms. He also mentioned that one can often times mask the other, and vice versa.
Prevention can play a role in behavioral health by helping people maintain self-care and wellness.
Current issues with the behavioral health landscape in Texas include lack of access to care, workforce shortage, inadequate training for some behavioral health professionals.
Communities in ACTion (Panel)
Tom Marino | Social Host Workgroup Chair, Circles of San Antonio Coalition
Tracy Talavera | Coalition Coordinator, Circles of San Antonio Coalition
Gilda Bowen | Coordinator, Uniting Neighbors in Drug Abuse Defense Tobacco Prevention & Control Coalition
Rosalie Tristan | Communities Against Substance Abuse Coordinator, Behavioral Health Solutions of South Texas
Ed Swedberg | Deputy Executive Director, Texas Alcoholic Beverage Commission
Michael Sparks, Moderator | President, Sparks Initiatives
The Communities in ACTion focused on how local communities are acting to create change through ordinances, story-telling, and enforcement efforts. Michael Sparks, national alcohol policy expert, moderated the discussion, which included Circles of San Antonio staff and coalition members, UNIDAD Tobacco Prevention and Control Coalition staff and volunteers, and the TABC Deputy Executive Director. This highly accomplished and motivated panel discussed different factors essential for community change:
Relationship building within the community is critical. Without these relationships in place, the strategy, no matter how effective, will inevitably fail.
A strategy requires an additional emotional catalyst to draw the community in. Relevant personal stories drive the strategy forward by placing a human face on an emotionally inaccessible, typically data driven issue.
Upon implementation, a policy is only effective when thoroughly enforced.
Compliance checks are way to address underage drinking in communities.
Coalitions can work with TABC and the local police by reporting stores and bars that repeatedly violate the law by selling to minors.
In addition to the plenary sessions highlighted above, Summit attendees also had the opportunity to participate in breakout sessions on both days of the event. During the breakouts, participants were able to work more closely with our expert speakers to further explore the presentation topics and how they can apply the information to their prevention work at home.
If you have any questions or would like additional information about the Texans Standing Tall’s Statewide Summit, please contact us at 512.442.7501 or email@example.com.