E-Cigarettes Are an Unregulated Threat to Our Kids

Did you know that it’s still a bit like the wild, wild west when it comes to regulating e-cigarettes and other vaping products? Aside from having to be 18 to purchase or use them, there’s basically nothing in place to regulate the products themselves.

In fact, last year, e-cigarette companies were given an extension on a deadline to apply for FDA clearance. The extension pushed the deadline to August of 2022, giving these companies more time to keep their products on the market before they are reviewed by the federal agency.

As troublesome as the lack of regulation may be, it’s especially terrifying given that teens are turning to vaping and e-cigarettes in growing numbers. In Texas, 25% of middle and high school students say they’ve tried some sort of electronic vapor product, even though no long-term studies or scientific research supports the common misperception that they are better for you than smoking traditional cigarettes.

Part of the problem is that once young people start using electronic devices, use of traditional cigarettes could come next – teen e-cigarette users are 23 percent more likely to start smoking traditional cigarettes within six months of use than teens who don’t use e-cigarettes. In fact, one pediatric pulmonologist says electronic smoking devices have become “the new way to get kids addicted to nicotine.”

Indeed, addiction is occurring, thanks in part to sleek, small products like Juul e-cigarettes making their way into the hands (and classrooms) of kids. In addition to being discreet enough for kids to sneak into school, the appeal – and addictive nature – of Juuls may be partly due to the fact that they “provide a nicotine hit that’s much more like smoking a cigarette than other e-cigs.”

It’s not just the popularity of Juuls that we should be concerned about though. The CDC has also found that e-cigarette ads target millions of kids using some of the same tactics that the tobacco industry used years ago. Thanks to TV, movies, Internet, magazines, retail stores, sports and music marketing, and celebrity endorsements, young people are seeing e-cigarette ads on a daily basis. This type of exposure – along with the creation of flavored products that are appealing to youth – may also have something to do with the growing number of young e-cigarette users.

Given that a tobacco company once referred to young adult smokers as “replacement smokers,” the current attempt to entice youth with flavored products and “fun” marketing should come as no surprise. The tobacco industry – which has taken over the e-cigarette industry – knows that it needs young people to start smoking so their business doesn’t eventually go away.

There does seem to be some good news: since the FDA extended the deadline for e-cigarette companies to receive agency clearance, the FDA also has begun to crack down on the industry’s intentional and harmful targeting to children. The agency sent warning letters in May of 2018 to companies that “misleadingly labeled or advertised nicotine-containing e-liquids as kid friendly food products such as juice boxes, candies, and cookies.” (How can they not be marketing to youth when products resemble junk food products and have names like “Smurf Sauce” and “V’Nilla Cookies & Milk”?) FDA Commissioner Scott Gottlieb said that these companies have “a responsibility to ensure they aren’t putting children in harm’s way or enticing youth use.”

And yet, this is what we’re seeing…

 

 

 

 

While the marketing crackdown is a great step forward, there’s still more to do while we wait for the FDA to review these products in 2022. Ninety percent of adult smokers start smoking in their teens or earlier – prevention efforts are critical now.

It’s important for parents and kids to talk about the dangers of vaping and e-cigarette use (from addiction and harmful toxins in e-liquids to future risk of cancer and heart and lung disease) – not to mention the unfortunate reality that youth are being directly and deliberately targeted through advertising.

There’s still so much work to be done to keep our kids safe from these harmful products, but thankfully, there are opportunities for adults and youth alike to get engaged in community prevention efforts.

Consider getting involved in Tobacco 21 or comprehensive smoke-free initiatives and join your local coalitions to become more involved in tobacco prevention efforts in your communities. Want more information on tobacco-related issues?  Contact Coalition Specialist Steve Ross at SRoss@TexansStandingTall.org or 512.442.7501.

Drinking to Cope with Parenthood Has Reached “Meme” Status

We’ve recently noticed – and perhaps you have too – a lot of internet memes, Instagram photos, ads, merchandise, and even events that make light of drinking to deal with the challenges of parenthood. At first, we didn’t think too much of it and maybe even gave some of the jokes a little chuckle. But once we started paying attention, we really started noticing it, and it became more and more troubling. What message are we sending our kids? That they’re so bad they drive us to drink? Or that drinking is the best way to cope with stress? Take a look for yourself:


Despite mountains of research telling us drinking alcohol is not the best way to deal with stress, we continue to see a growing collection of these types of things. It made us wonder – when did the alcohol industry decide parents were the ideal target?

From sponsoring wine and beer events for moms and dads to advertising gifts on Mother’s Day and Father’s Day, we’re shifting the cultural norms to something that ultimately, is not healthy for our children.

But, the more we see the social media posts, ads, t-shirts, mugs, and on and on and on, the more normal it becomes. Not only do we believe that “everyone else is drinking,” we believe it’s warranted. However, for every pretty photo of a happy hour cocktail shared on Instagram, there’s a real-life consequence to our parent drinking culture: our kids are watching, and we’re normalizing alcohol use for them, too.

We’ve shifted our cultural norms so that our kids see us treating alcohol like it’s any ol’ drink – soda, juice, coffee, tea. But it’s not. At its core, alcohol is a drug that can have severely negative consequences – especially when young people use it.

So, we don’t want to just brush this culture shift off. We want to join others in calling it out for what it is: exploitative marketing capitalizing on the difficulties of parenting.

We’re not saying parents should never relax and unwind with a glass of wine or a cold one here and there. But the fact of the matter is, parents have a huge influence over their children’s future drinking habits.

Case in point, this internet post of a child’s response to a school assignment asking them to write one sentence about a family member and draw a picture:

More often than not, our children will adopt the behaviors we model for them. If we tell our kids not to drink to fit in or deal with difficulties, but they then see us drinking to “cope with the stresses of parenting,” what message are we giving them, and what behavior are they going to copy?

Parenting is hard. It’s one of the toughest jobs in the world, and it can seem flat out overwhelming at times. Building connections and getting support from others is an important and meaningful way to strengthen our villages so we can keep our kids healthy and safe.

At the same time, it’s important for us to pay more attention to the messaging we’re being fed when it comes to parental drinking behaviors – it’s a kind of manipulation that is so pervasive, we may not even recognize it as marketing. However, being aware of it and knowing that our behavior influences the future behavior of our children might encourage more of us to scroll past that “mommy juice” meme on Facebook without giving it a “like.”

What kind of messages about parental drinking have you all seen circulating lately? Are they more pervasive with the rise of social media? What concerns do you have about this type of consumer marketing strategy? We’d love to hear from you in the comments below!

 

Talks and Activities Can Help Prevent Summertime Underage Drinking

 

Your kids are out of school for the summer – but from 9 to 5, you’re still at the office.

How are your teenagers spending the dog days of summer? Are you involved in their day-to-day activities? Do you know where they’ll be, who they will be with, and what they’ll be doing? If they are hanging out at home and/or spending their time with friends, do you know their parents, and have you talked to them about underage drinking?

Though these conversations are important year-round, they’re especially critical in the summer time, when kids are also far more likely to have their first drink. After all, on an average day in June or July, more than 11,000 kids will start drinking. By comparison, that number averages 5,000 to 8,000 during the rest of the year.

If your child isn’t taking summer school, working a summer job, or otherwise occupied in the months ahead, they may find themselves with time on their hands – the kind of leisure that can lead to boredom and experimentation.

Your high schoolers, who may be spending their days hanging out at the lake, going to festivals, or attending parties – where kids overwhelming get their access to alcohol– need to know you don’t approve of them drinking alcohol. If they’re spending time at friends’ houses, where older siblings or adults might be willing to supply alcohol, your children are more likely to say no if you’ve clearly communicated that you don’t approve of underage drinking. It’s also important to talk to the parents of the peers your children are hanging out with about your expectations. But even when kids don’t drink, too often they get into cars with friends who have been drinking. So remind your kids that they should never ride with anyone who is driving after drinking (in cars, boats, motorcycles, etc.).

As adults, it is our job to create safe environments for children that are free of alcohol. This can include providing them with alternatives during their summer months so that they fill their days with fun, learning, and growth opportunities. Some free and affordable options might include:

  • Volunteering at a local animal shelter or nursing home
  • Swimming at the neighborhood pool
  • Starting a side business, such as dog walking, lawn mowing, or babysitting
  • Working through next year’s school reading list at the local library
  • Planting an herb or vegetable garden
  • Enrolling in a photography or writing class at your local community college

Finally, don’t leave alcohol available in your home; if you have alcohol in your home, lock it up.  You should also check in with parents to see if they have alcohol accessible in their home before your children hang out there.

There are endless ways to fill a summer day that don’t involve underage drinking. And, studies show that the longer kids wait to take their first drink, the lower the odds are that they’ll develop alcohol abuse or dependence as adults. Preventing young people from drinking underage also means we’re protecting them from many of the negative consequences they’re more likely to experience when they drink – things like alcohol-related car crashes and other injuries (e.g., burns, falling, and drowning), unplanned or unprotected sexual activity, physical and sexual assault, abuse of other drugs, or even death from alcohol poisoning.

We hope you’ll get involved in your kids’ daily activities and keep them safe and alcohol-free this summer. For more information about what you can do to help prevent underage drinking with your kids and in your community, contact us at TST@TexansStandingTall.org or 512.442.7501. And, if you have ideas about other safe and healthy activities for youth during the summer months, share them in the comments section down below!

Reflections from AP18

 

In April,  several Texans Standing Tall staff members attended the 2018 Alcohol Policy Conference (AP18) in Arlington, VA.

The conference is convened by the U.S. Alcohol Policy Alliance and brings together professionals in support of effective alcohol policy research and practice to tackle the enormous alcohol-related harm affecting our communities on a global scale. Texans Standing Tall is proud to have participated in the event by serving on the planning committee and as a sponsor, providing staff volunteers, and presenting during several sessions over the course of the week. (Scroll down for photos!)

We could write a novel filled with all of the great information discussed and disseminated at AP18, but some of the major highlights from the week include:

  • Multiple sessions with updated information on the link between alcohol and cancer, where we learned more about national and international efforts to educate the public on the issue. Currently, in the U.S., there is lack of public awareness regarding the connection between the two – only 30% of Americans identify alcohol as a risk factor for cancer. Moving forward, it will be critically important for prevention advocates to inform the public of the increased risk and address claims about the positive health benefits of alcohol consumption.
  • Ongoing conversations about the ways in which alcohol advertising influences youth alcohol use. In addition to studies examining the marketing practices the alcohol industry employs to target young people, we also learned about new tools like the Alcohol Marketing Assessment Rating Tool (AMART) that researchers have developed to quickly asses how well the alcohol industry is actually sticking to their self-regulated marketing codes. As advocates, we must continue to vigilantly monitor the alcohol industry’s advertising practices and hold them accountable when they market adult products to our youth.
  • A presentation on the CDC’s new guide to help measure and regulate alcohol outlet density to prevent excessive drinking and improve public health. We also heard about a new study from the Prevention Research Center of PIRE that explores the relationship between community problems and outlets that sell alcohol for off-premise consumption. It became even more clear that communities must work to identify and collect data (like place of last drink and crime levels near outlets) that help illustrate the issues associated with the number of outlets in a given area.
  • Learning inspiring lessons from advocates who worked tirelessly to get alcohol sales shut down in Whiteclay, Nebraska– an unincorporated town with less than 12 residents, but four beers stores that supplied more than 3.5 million cans of beer annually to residents of the nearby Pine Ridge Indian Reservation. For years, the community fought to close the stores, all the while experiencing high addiction rates and a number of devastating health outcomes like infant mortality, teen suicide, and Fetal Alcohol Spectrum Disorder (FASD). Finally, on April 30, 2017, the Nebraska Liquor Control Commission’s decision to deny the stores’ re-licensure applications went into effect. The story of Whiteclay is a good reminder that the road to victory can be long and challenging, but the power and persistence of people’s voices is undeniable.

The gathering of so many individuals committed to translating sound public policy into public health practice was inspiring. Texans Standing Tall staff members returned from AP18 with a renewed commitment to our prevention work across the state.

Here are just a few of the things staff had to say about their time at AP18:

“To be surrounded by such passionate individuals who share a common vision of a world free from alcohol-related death, disease, and injury – there is nothing else like it. It was an honor to attend a conference where so many of the people whose work I have been reading and learning about for years were in attendance. I’m grateful for their dedication and the positive impact they have on the world.” — Sachin Kamble, Peer Policy Fellow

“It was fascinating to see and hear from prevention super stars at AP18.  It was a passionate group of professionals coming together to inspire and strategize on how to shape alcohol policy.  I was proud to be a part of it.” — Tammy Peck, Higher Education Prevention Specialist

“I had the opportunity to attend the Advocacy Institute, which was conducted in conjunction with AP18. During one session, a nonprofit attorney, provided information about how nonprofits can work on public policy issues without threatening their tax exemption status. There was so much important information for those of us working in the public policy realm. I’m excited to put this information into action as we begin to tackle marijuana legalization efforts in Texas.” — Kaleigh Becker, Program and Research Specialist

 “Attending AP18 was a great opportunity to learn from leading experts in the field of alcohol prevention who were sharing new data that empowers individuals and coalitions to be the champions for change in their own communities across the world.” — Anne-Shirley Schreiner, Strategy Specialist

The AP conference truly is a great way to learn more about the latest data and most pressing issues related to alcohol research and policy in the United States and around the world. To learn more about it, visit alcoholpolicyconference.org and set your calendars for the next one in April 2020!

TST staff headed to AP18
Bright-eyed and bushy-tailed TST staff ready for a full day of learning
Kaleigh Becker, TST’s Research & Program Specialist, sharing information about the Coalitions Project during her poster session
Tammy Peck, TST’s Higher Education Prevention Specialist, during her poster session on Screening & Brief Intervention
TST CEO Nicole Holt giving a presentation on Social Ordinances in Texas
YLC Co-Chair Katy Turner answering an audience question during a presentation about youth engagement with fellow YLC Co-Chair Andrea Marquez and TST’s Georgianne Crowell and Atalie Nitibhon
TST staff exploring the nation’s capital

Court Ruling Challenges Little-Known System That Benefits Public Health

This March, just one month before Alcohol Awareness Month, a federal court in Austin ruled that giant retailers like Walmart and Costco can begin selling hard liquor.

Current law prohibits Texas’ publicly traded businesses from owning liquor stores. In the long run, this law is good for public health because it limits consumer availability of liquor and the consequences that come with it.

This fight is a long time coming. More than three years ago, Walmart sued the Texas Alcoholic Beverage Commission, arguing state liquor laws “unfairly gave family-owned chains the right to obtain unlimited liquor store permits while shutting the largest U.S. retailer out of the lucrative market entirely,” according to this Texas Tribune article.

This court ruling directly affects our current three-tier system of alcohol distribution, which helps the federal and state governments regulate and control the alcohol industry. As its name suggests, the three-tier system is composed of, you guessed it, three tiers:

Tier 1: Suppliers/Producers – anyone who actually makes or supplies the alcohol (e.g., breweries).

Tier 2: Distributors/Wholesalers – those who get alcohol from the suppliers/producers to the places where you buy or consume it.

Tier 3: Retailers – anywhere consumers can get alcohol (e.g., bars, restaurants, grocery stores, package stores)

It’s a rather complicated system and if you’re interested in learning more about it, we’d recommend reading some of Pam Erickson’s work, or checking out Toward Liquor Control, or sending us an email with any questions you may have. However, the bottom line is this: the three-tier system is incredibly important for public health and safety, especially as it relates to our kids.

It may not seem like a big deal, but a system most people are unfamiliar with is protecting our public health, and most of us are unaware that there are strong forces at work seeking to dismantle this system through alcohol deregulation. Small changes like these add up over time and ultimately create situations where we’ve expanded availability of and access to a product that is not an ordinary commodity; it is not like apple juice, where the most likely danger of overconsumption is a full and gurgly tummy.

Let’s paint a picture.

Let’s say Walmart, or another big box store, is now able to sell alcohol. Where do they put it? Is it in a separate section of the store where you must be 21 to enter (like liquor stores)? Or, as you and your family are strolling down the aisles, do you pass the soda…then the beer…and now you’re face to face with a bottle of whiskey?

Adults would no longer need to go to liquor stores, where even the cashier has to be at least 21 years old, to get their whiskey and vodka. With this new “convenience” and increased availability, they can buy liquor while buying groceries, making alcohol to appear as an everyday household item with no risks to our kids.

What about the 16-year-old cashier at a major retailer, who is allowed to sell alcohol in a grocery store under current law? Will this young cashier be more likely to sell whiskey or vodka to his underage friends when they go through his checkout line? How will this tie in with the emergence of online delivery apps, which we recently explored? Will online grocery store delivery now include a bottle of liquor that can be ordered by your teenager?

We don’t yet know all the public health and safety problems we’ll face under this new court ruling, but we do know one thing: when we increase access to alcohol we increase its use among underage drinkers.

We also know that alcohol-impaired driving is a problem among young people. They aren’t binging on milk or soda then crashing a car, they are drinking alcohol and making dangerous decisions. Treating alcohol like other commodities and expanding youth access to it can be a deadly business.

For now, as this case winds its way through the courts, Texans won’t see any changes to liquor availability at large retailers….yet. Advocates should still stay on guard because once again, we find ourselves in a situation where business interests seem to be taking priority over the best interest of our communities and our kids.

The three-tier system “balances alcohol availability, price, and promotional practices” and is an important mechanism for enforcing existing regulations, according to Pam Erickson, former director of the Oregon Liquor Control Commission. And yet, despite its major public health benefits, others are working to dismantle the three-tier system so they can increase their bottom line. In the meantime, we’re closely watching what happens and hope you’ll join us in our efforts to keep the system intact so our communities are healthy and safe for everyone.

If you have any questions, or to get involved, contact us at 512.442.7501 or TST@TexansStandingTall.org.

 

 

 

 

Popularity of E-Cigarettes is a Public Health Matter

 

Snapchat. iPhones. Emojis. Selfies.

Of all the things teens think are cool, e-cigarettes – and the JUUL brand, in particular – should be among the most concerning.

We know e-cigarettes are making their way into the hands of youth, who are curious, attracted to the easy-to-hide design and fun flavors like crème brulee, or influenced by their peers. JUUL is especially popular because they are sleek and resemble a thumb drive, with teens saying they are “discreet enough to vape in class.”

We also know teens and adults find e-cigarettes appealing because they still believe they are less harmful than other tobacco products. But that doesn’t mean they are safe.

Case in point: one significant new study of nearly 70,000 people revealed that daily e-cigarette use can double the risk of a heart attack. When you consider that e-cigarettes are increasingly becoming a gateway to smoking among youth, these studies should be a concern.

But your average teen isn’t concerned about their chances of a heart attack — or other major health concerns like cancer; they’re drawn to e-cigarettes like JUUL, which “has developed a cult-like following among youth and young adults, fueled by a strong presence on social media sites like YouTube.”

Still, the popularity of JUUL and other e-cigarettes should be alarming to the public health community, since we know that exposure to nicotine during adolescence can cause addiction and harm the developing brain, and that children using e-cigarettes are at an a increased risk of using tobacco cigarettes in the future.

Moreover, e-cigarette use among middle and high school students more than tripled from 2013 to 2015. For the first time ever, teens are smoking e-cigarettes more than traditional cigarettes.

As concerned community members, we can advocate for regulation of e-cigarettes by the FDA, which has had the authority to regulate them since 2016 but has delayed implementation of key provisions. We can also share public health materials to build public awareness about potential harms associated with use of JUUL and other e-cigarettes. Several resources are emerging, including educational toolkit materials for teens developed by the Stanford University Department of Medicine, a Truth Initiative fact sheet, and a Campaign for Tobacco-Free Kids fact sheet. Finally, we can get involved with local coalitions like the Galveston/Bay Area and the Wichita County TPCCs (Tobacco Prevention and Control Coalitions) that are working to pass comprehensive smoke-free ordinances and Tobacco21 laws that would prevent anyone under the age of 21 from purchasing tobacco products.

If you have any questions or want more information about what you can do in your community on this issue or other tobacco-related issues, please contact Steve at SRoss@TexansStandingTall.org or 512.442.7501.

Effectively Engaging Youth

Nigel Wrangham during his opening keynote presentation.

Nigel Wrangham is a youth and leadership trainer who understands that youth are an integral part of an organization’s activities—not just a box to check off.

He recently addressed our Statewide Summit attendees and urged them to forge real partnerships with young people.

He believes engaging youth and utilizing their skills is the most effective way to create community change. He has personal experience working with groups of young people and their allies to help them influence policy, advocate for social change, and summon the courage to act consciously from their core principles. He understands that nourishing youth-adult partnerships creates powerful tools for change.

We heard him talk a lot during his presentation about “being a bit radical” and “stepping outside your comfort zone.” But for Wrangham, these aren’t just soundbites. He offered examples for coalitions and other groups, such as recruiting youth from unexpected places, involving youth in strategic planning and organizational decision-making, and knowing how to recruit new young people as others “age out” of our coalitions.

It is clear from the conversation and audience questions that many of our partners and allies are working with youth to some degree, but haven’t yet unlocked the full potential of the youth in their communities. For those interested in learning more about working with youth, Texans Standing Tall created a Community Engagement Guide as a tool to help coalitions more effectively engage youth in their local prevention efforts. To learn more about this guide, or to receive training on adult-youth partnerships in prevention, contact Sedrick Ntwali, Youth Engagement Specialist at (512) 442-7501 or sntwali@texansstandingtall.org.

‘Tis the Season!

‘Tis the season … to make sure we’re talking about alcohol with our kids

College students are home for the holidays. High schoolers are finding themselves in empty houses while parents are at work or doing last-minute holiday shopping. Adults are feeling celebratory.

It’s the most wonderful time of the year.

Unfortunately, it’s also one of the most dangerous times of the year.

Data overwhelmingly show that December means greater exposure to alcohol for our youth—and the myriad consequences that come with it, including assault, unplanned sexual activity, alcohol poisoning, and impaired driving. (According to the National Highway Traffic Safety Administration, the average number of fatalities involving an alcohol-impaired driver rose 34% during the Christmas and New Year period alone.)

So while we’re gathered ‘round the fire with loved ones, what can we do to keep our kids and communities safer?

Set an example. A new report shows young people are very aware of how much their parents drink, and it affects their own relationship with alcohol. During the holidays, it’s important for our kids to see that we can celebrate without alcohol. If you do drink alcohol, don’t drive. Model riding with a sober driver.

Talk to your kids—and ask the tough questions. What are your kids doing while they’re home from college? Who are they spending time with? Talking to them about alcohol consumption and being clear about your expectations – underage drinking is dangerous, illegal, and unacceptable — is key. (Here are some great tips for how to talk to teens about alcohol. For example, don’t “lecture” and opt for open-ended questions.)

Share the data. Alcohol impairs judgment, and kids who drink are more likely to become involved in car crashes, be more sexually active, do worse in school, experience and/or cause physical violence, and abuse alcohol as adults.  You can share some other important facts about alcohol with your kids when the time is right.

Don’t drink and drive. Stay sober, or find a safe way home. It’s really that easy.

Don’t host or allow your child to attend an underage drinking party. It’s not safe and it’s illegal. It’s that simple.

We know delaying alcohol use as long as possible will decrease the chances our kids will develop problems associated with alcohol later in life. Setting an example, talking to them early, and sharing information can go a long way in making sure alcohol has no place in the lives of our children.

 

Alcohol vs. Athletes

Research indicates that student athletes are a population that is at risk for alcohol use—81 percent of college student-athletes used alcohol in the past year, and 62 percent used alcohol in the past month (NCAA, 2014). When the vast majority of student-athletes are using alcohol on a regular basis, we have a problem.

Some factors that contribute to student-athlete alcohol use include stress from the dual roles that they play on campus and the increased scrutiny they receive, overexposure to social settings that promote alcohol use, and challenges related to having less contact with their central support networks. All students, including athletes, also tend to overestimate the alcohol use of their peers and underestimate their own alcohol use, which contributes to a drinking culture on campus.

In addition to the negative consequences of drinking that can affect all students, such as unplanned sexual activity, combination drug use, and binge drinking, college student-athletes have other reasons to avoid using alcohol.

When talking about athletes specifically, there are a number of reasons alcohol use is concerning. In addition to concerns about physical and mental well-being of the students, alcohol hinders an athlete’s performance.

Alcohol Damages the Heart. Intense exercise increases your heart rate. Drinking alcohol even two days before exercising causes additional stress on the heart and can result in unusual heart rhythms (Drink Aware, 2014). 

Alcohol Harms Muscle Growth. Alcohol use cancels out gains from a workout. Chronic alcohol use can damage long-term performance by causing muscle damage, muscle loss, and muscle weakness; even short-term alcohol use can impede muscle growth. This muscle loss and weakness is known as myopathy. Myopathy can affect all muscles – such as those in your arms, legs, and heart – in a way that can harm athletic abilities (University Health Center, 2014).

Exercising With a Hangover Decreases Performance. When exercising, the body must continuously remove lactic acid. After drinking, a person’s liver is working hardest to rid the body of the toxic by-products of alcohol and cannot remove the lactic acid. This causes a feeling of fatigue, which lowers athletic performance (Drink Aware, 2014).

Alcohol Causes Dehydration. Alcohol is a diuretic, meaning it makes the kidneys produce more urine and can cause the athlete’s body to become dehydrated. Staying hydrated helps blood flow so it can carry oxygen and nutrients to the muscles (Drink Aware, 2014). When dehydrated, an athlete may experience low energy, low endurance, cramps, muscle pulls, muscle strains, and muscle loss. Full recovery from dehydration can take up to a week (UC San Diego Intercollegiate Athletics).                                                                                                                                             

Alcohol Hurts Athletic Performance. Alcohol is linked with a loss of balance, reaction time, memory, and accuracy of fine motor skills (Vella & Cameron-Smith, 2010). Drinking alcohol leads to slower running and cycling times, weakens the heart’s ability to pump, impairs temperature regulation, decreases grip strength and jump height, lowers stamina, and reduces strength and power (Kozir & American College of Sports Medicine).

For college student-athletes, avoiding dangerous alcohol use can benefit their performance in and out of the classroom. Through sensible alcohol policies and educational campaigns that challenge students’ misperceptions, colleges can help prevent alcohol use among student-athletes.

For more information, check out our Athletes vs. Alcohol handout here.

 

Bud Light Raises Spuds MacKenzie From the Dead in Super Bowl LI Commercial

By Kazia Conway

I was watching Super Bowl LI with my family on Feb. 4, along with 100 million people who probably have families like mine that include young children.

Let’s establish my family. My five-year-old daughter couldn’t have cared less about the game. Mommy likes the Patriots. Daddy is a Cowboys fan. Kennedy just likes to be included in the enthusiasm when we jump off the couch screaming in disbelief or in extreme praise of a well-executed play.

Courtesy Google Commons

But on Sunday night, my daughter’s lack of interest in the television took a turn when she looked up and saw the late Spuds MacKenzie revived through a ghostly computer-generated image on our screen for a Bud Light commercial. Kennedy opened her mouth and said, “Aaaaawwwww! He’s so cute.” Believe me, if I didn’t work in the prevention field I wouldn’t have noticed the ploy that was executed by none other than Anheuser-Busch.

Spuds MacKenzie “super party animal” ads rolled out the year (literally the Sunday before) I was born during the Super Bowl in 1987. I didn’t know anything about him. But my husband, who was five at the time – the same age my daughter is now – immediately said, “Hey, that’s Spuds MacKenzie! He was a big deal when daddy was a kid. He died in the late 90s.”

I immediately started researching Spuds MacKenzie for a little background information. I didn’t have to look far; one of the first things that comes up when you search “Spuds MacKenzie” is a bundle of old commercials with the adorable Spuds. He is a lovable Bull Terrier with a brown spot over his left eye. The New York Times reported in 1989 that Spuds “increased sales of Bud Light beer by 20 percent between 1987 and 1988.”

Nationally, Bud Light is the most consumed alcoholic beverage by underage drinkers. The Center on Alcohol Marketing and Youth reports that “every day in the US, more than 4,750 kids under the age of 16 have their first full drink of alcohol.” In Texas, 18 percent of students report having their first full drink of alcohol before the age of 13.

The alcohol industry has set a voluntary standard saying it will not advertise in spaces where more than 30% of the viewing audience is under the legal drinking age of 21. However, the reaction to Spuds MacKenzie from both my five-year-old daughter and my husband’s five-year-old self say that the alcohol industry’s voluntary self-regulation isn’t exactly working.

Spuds’ time in the spotlight was short lived because of efforts spearheaded by politicians and Mothers Against Drunk Driving. Eventually, schools across the nation began banning clothing that featured the adorable pup.

I was two when Bud Light officially retired its famous canine in 1989, and I somehow managed to live my entire life without knowing anything about this controversial cultural icon. Spuds’ impact on “cool” may have skipped a generation of millennials, but our kids are now being exposed.

Alcohol remains the most-used substance by Texas youth. I am armed to handle alcohol in a way that most parents aren’t because I work in prevention. I have read and written about the importance of discussing the negative consequences, health risks, and zero-tolerance laws around alcohol. I have read and written about the importance of leading by example. I have also read and written about the importance of making sure my daughter has a very clear understanding that her parents will not tolerate alcohol, tobacco, or drug use of any kind in or out of our presence. I recognize the parenting privilege I have and that there are millions of other families with young children who are not aware of the impact alcohol advertising has on them.

They say that money is power. Well, the alcohol industry spends $4 billion a year on advertising –how’s that for power? Because of this, it is important that parents remember there is power in the tongue. Talking to the youth in your life about the risks of alcohol is free. Your children aren’t too young to see these advertisements, so they’re not too young to begin the conversation.

We’re interested in hearing your thoughts on Bud Light reviving Spuds MacKenzie and what watching the “Big Game” with your children was like this year. Share your experience in the comments.