August 2015 Newsletter
COALITION NEWS and UPDATES
How Effective Media Planning Can Influence Social Change
During a recent Media Plan Development training presented by Texans Standing Tall's Program Coordinator and Strategy Specialist, Gabby Sewing, and Field Operations Specialist, Brian Lemons, coalitions learned the tools necessary to develop a media plan to create social change.
The Circles of San Antonio Community Coalition hosted the training and was joined by coalition members from Bethel Prevention, George Gervin Youth Center and San Antonio Fighting Back.
Over 15 members from the four organizations attended the in-depth workshop. The San Antonio training was the last in a series of three trainings offered by TST to enhance the understanding and utilization of the media. The series begins with Media Literacy followed by Media Advocacy and concludes with Media Plan Development.
Boyd Baxter, IPS, CPS, from the Circles of San Antonio Coalition, attended the training. According to Baxter, the training is a must for coalitions working on environmental strategies. "Texans Standing Tall's Media Plan Development training helped us understand the importance of developing a diversified media plan to reach a broader audience," he said. "Their
in-depth review of targeted media messaging will assist coalitions in identifying which form of media is best suited to reach the target audience."
During the training participating
coalitions learned the seven essential steps in developing a media plan, including identifying goals and strategies, how to craft a message, identifying your audience, assessing resources, building relationships, implementation, and how to evaluate your efforts.
All three trainings: Media Literacy, Media Advocacy and Media Plan Development are available to coalitions upon request.
For more information or to schedule a training, contact Gabby Sewing at gsewing@TexansStandingTall.org.
TST Seeks New
Youth Leadership Council (YLC) Members for Fall
We are accepting applications for our Youth Leadership Council (YLC) for 2015/2016. Goal-oriented, self-motivated community leaders dedicated to being alcohol, tobacco and drug free are encouraged to apply. Applicants must be between the ages of 16 and 20. Selected individuals will serve through September 2016.
Stadium Alcohol Sales Bring Concerns for Health and Safety
The lazy days of summer may turn to the hazy days of fall for many college students whose alcohol consumption rises upon returning to campus. This fall, students at the University of Texas (UT) will have a new place to buy alcohol - Royal Memorial Stadium. The university has decided to sell beer and wine during Longhorn football games.
Beginning with the first home game on Saturday, Sept. 12, UT will sell beer and wine to its general seat holders. Previously, sales of alcohol were limited to the stadium's private suites and club areas.
The ages of typical college students - 18 to 24 - is associated with the highest prevalence of periodic heavy alcohol consumption. College students binge drink (defined as consuming five or more drinks in one sitting) more frequently than non-students of the same age. In fact, the 2013 Texas Survey of Substance Use Among College Students indicates that 43% of males and 38% of females surveyed binge drank in the past 30 days. Every year, alcohol-related incidents on campuses in the U.S. account for:
1,825 alcohol related deaths
97,000 incidents of sexual assault or date rape with,
25 percent of students reporting academic consequences of their drinking (National Institute on Alcohol Abuse and Alcoholism, NIAAA)
Despite these astonishing statistics looming over campuses, there has been a recent movement by universities across the country to sell alcohol at football games. According to USA Today, UT becomes the 33rd Division I school to sell alcohol in its stadium. Research indicates that greater access to and marketing of alcohol leads to greater consumption of alcohol and a higher risk of negative consequences.
The university defends its decision by citing the success of selling beer and wine during men's basketball and baseball games and women's softball games last spring as the reason to move forward. According to the university, few incidents were reported related to the sale of alcohol during those events. However, this is not a valid comparison: a crowd of 100,000 at Royal Memorial Stadium for a football game is not comparable to a crowd of less than 7,000 at Disch-Falk Field for a baseball game.
Despite all the reasons we have heard in the news about why the decision was made - overall fan experience, the ability to control binge drinking - the university stands to make a lot of money. The Associated Press reports that more than half of game-day revenue from schools that sell alcohol in their stadiums comes from the alcohol sales.
Now that the decision has been made, attention must be turned to how the university will implement best practices and procedures to protect the health and safety of its students and supporters and address the potential consequences of alcohol sales, such as underage drinking, overconsumption, public intoxication, assaults and impaired driving.
Best practices for protecting the health and safety of those attending the football game include:
Mandatory training of those selling/serving alcohol
Serving policies such as refusing service to underage customers, denying service to intoxicated customers, and requiring a manager in concession stands at all times
Proper ID check procedures and requirements
Prohibiting staff under the age of 21 from selling alcohol
Designating an alcohol-free section
Implementing a system to limit the number of purchased alcoholic beverages
Implementing alcoholic drink size limitations.
A ban on alcohol sales in college stadiums can significantly reduce alcohol-related incidents and risky behaviors. In 1996 the University of Colorado placed a two-year ban on the sale of alcohol in its stadium, with the following results, as published in the Journal of American College Health:
Alcohol-related ejections decreased by 50% in the first year over the previous year
Arrests fell by 45%
Student referrals to the judicial affairs office decreased by 89%
Low-incident rates continued in the second-year. As a result the university's chancellor made the ban permanent.
Texans Standing Tall made numerous attempts to contact the university to learn more about its plans for protecting the health and safety of its students, game attendees, and the community at large. At the time of publication, we had not received a written statement of plans, policies, and/or procedures. We will continue to follow this story and give you updates as they occur.
DEA Revives National Rx Take-Back program
Texans Standing Tall Prescription Drug Take Back Toolkit Available to Coalitions
Did you know that the home medicine cabinet is the number one location teens find prescription drugs to use to get high?
To combat this problem and provide a safe, convenient and responsible means for disposing of unwanted or expired prescription drugs, acting Drug Enforcement Administration (DEA) Chief, Chuck Rosenberg, declared Saturday, Sept. 26 as National Prescription Drug Take-Back Day.
To hold a successful event in your community, Texans Standing Tall has prepared an easy-to-follow toolkit covering how to select a collection site, marketing tips, involving community partners and volunteers, safety and disposal, and event setup and logistics. Local law enforcement involvement is required to hold an event.
Download a Texans Standing Tall Prescription Drug Take Back Toolkit or email gspies@TexansStandingTall.org to request your copy.
"Drive Sober or Get Pulled Over" Campaign
Free Marketing Tools Available to Communities to Prevent Impaired Driving for Upcoming Labor Day Weekend
Reduce impaired driving in your community by joining forces with the National Highway Traffic Safety Administration's (NHTSA) efforts to crackdown on drunk drivers during Labor Day weekend, the unofficial end of summer. The national campaign "Drive Sober or Get Pulled Over" goes into effect across the country from Aug. 19 to Sept. 7. According to NHTSA, high-visibility enforcement can reduce drunk driving fatalities by as much as 20 percent. Save lives and make a difference by implementing public awareness in your community with free marketing tools for your coalition's local campaign. Download the official Products for Enforcement Action Kit (PEAK) here.
Thank you for Standing Tall with us!
2015 STATEWIDE SUMMIT
SEPTEMBER 2-3, 2015
at Seton Healthcare Family Administrative Offices
St. Vincent de Paul Auditorium - 1st Floor
1345 Philomena St., Austin TX
Featured Keynote Speakers:
MEGAN C. DIAZ
MA, PhD candidate in the Department of Economics at the University of Illinois Chicago
Topic: "Change on a Dime"
MPM, Research Associate, Wake Forest School
Topic: "The Importance of Persistence and Swift Action when Creating Change"
DR. BRIAN KING
PhD, MPH, Deputy Director for Research and Translation (Acting), Office of Smoking and Health, Centers for Disease Control and Prevention
Topic: "Emerging Tobacco Trends: Don't Let History Repeat Itself"
MPH, Founding Director, New York Alcohol Policy Alliance
Topic: "Alcohol and Cancer: Prevention Can't Wait"