Think Before You Pink

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Beverly Canin during her luncheon keynote presentation. 

Beverly Canin is first and foremost a patient advocate; she is also a breast cancer survivor.

She led our Summit lunch plenary, speaking about the correlation between alcohol and cancer—specifically female breast cancer.

We know alcohol may increase the risk of breast cancer by damaging DNA in cells, and that alcohol can increase levels of estrogen and other hormones associated with breast cancer. Compared to women who don’t drink at all, women who have three drinks per week have a 15% greater risk of breast cancer. Canin shared these and other startling statistics with our audience at the 2018 Statewide Summit.

She also explained the term “pinkwashing,” which was coined by the organization Breast Cancer Action, where Canin sits on the board of directors.  Pinkwashing occurs when a company or organization promotes a pink ribbon product and appears to support breast cancer research or awareness, but at the same time produces, manufactures, or sells products that are linked to the disease. The alcohol industry has been guilty of pinkwashing, and Canin said it’s important for consumers to do their research and advocate against the practice. One of the more extreme examples of this practice is cancer-related organizations who promote events and fundraisers that often include alcohol, or are sponsored by alcohol companies.

Canin herself was first diagnosed with breast cancer in 2000, and she quickly became aware of the importance of cancer advocacy because so much conflicting information made it difficult to make sense of it all. Through her advocacy, she also became increasingly aware of the link between breast cancer and alcohol consumption.

At Texans Standing Tall, we work to stay up to date and share news and information about the increased risk associated with breast cancer and alcohol. It was meaningful to have an opportunity to hear from a survivor who has excelled at researching the link between breast cancer and alcohol, as well as advocating for herself and for others.

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