Hidalgo County Sees Groundswell of Smoke Free Ordinances

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“Community buy-in.” That’s the phrase Gilda Bowen uses to describe the wave of comprehensive smoke-free ordinances recently passed in communities throughout the county. Bowen is the Tobacco Coordinator for the Hidalgo County Tobacco Prevention Cessation Coalition (TPCC).

When the Hidalgo County TPCC formed in February of 2014, only one smoke-free ordinance had passed within the county. Today, 17 communities are 100% smoke-free.

“Even though there are separate cities in the county, the Valley is like a large community,” said Bowen. “So every time a city passed one, it encouraged another to take it up.”

She credits the combination of grassroots efforts and support from American Heart Association, the American Cancer Society, Texans Standing Tall, and other organizations for their success.

“It took research and planning from the AHA and ACS combined with a lot of one-on-one meetings to convince civic leaders that their communities wanted this,” Bowen added.

The movement built up slowly, with the cities of Edinburg, Pharr and Mission creating smoke-free ordinances from 2014-2016. Then in 2017, momentum took over, with at least one ordinance a month being passed.

Having coalition members committed to creating smoke-free communities was the major factor in making Hidalgo County virtually smoke-free. Every agenda, handout, or email from members included updates on what was happening in cities. So when McAllen had a public hearing, they had over 200 people show up.

The coalition realizes that even with this success, their work is not over.

“There will always be more work, there will always be opportunities,” said Mrs. Bowen. “We hope the community is proud and will take ownership of some projects to continue working on enforcement and implementation.”

Texans Standing Tall understands that passing and enforcing comprehensive smoke-free ordinances is hard work, but we also believe that Texas cities are up to the challenge of implementing changes that help create healthier, safer communities – Gilda Bowen and the Hidalgo County TPCC are living proof of that. If you’re interested in learning more about passing a comprehensive smoke-free ordinance in your community, please contact Steve Ross at sross@TexansStandingTall.org.

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