Tell Budweiser America is not for sale
Join the U.S. Alcohol Policy Alliance, a national coalition of organizations working to prevent alcohol-related harm, and Public Citizens Commercial Alert in responding to Anheuser-Busch InBev's rebranding of Budweiser as 'America'.
THE PROBLEM: BUYING CREDIBILITY ON A FAKE ID
Anheuser-Busch InBev (ABI), the world's largest beer producer, has rebranded its Budweiser brand with 'America' on its packaging for the election season from May 23 through November.
The beer giant's marketing gimmick to capitalize on America's national pride during an election year is a shameful act of corporate greed under the guise of patriotism. This stunt exploits America's sentiment of national pride and attaches it instead to a product that is the leading cause of death, disease, and disability for Americans aged 15-49.
THE FACTS: WHY IT MATTERS
Budweiser is the third leading brand among underage drinkers, largely due to its ever-present marketing. That marketing often features cute animals and other youth-alluring 'hooks.'
We know what brands and which companies are profiting the most from underage drinkers in the U.S. More than 42% of underage youth sampled (13-20 years old) in a 2013 study reported drinking Bud Light or Budweiser.
WHAT YOU CAN DO
1. The U.S. Alcohol Policy Alliance, a national coalition of organizations working to prevent alcohol-related harm, in partnership with Public Citizen's Commercial Alert is asking Americans to stand up and reject Budweiser's marketing stunt.
Join us in a social media blitz to voice your disgust with the company's act to claim American patriotism as it's own by updating your Facebook status or tweeting:
"#Budweiser is shamelessly exploiting 'patriotism' in a stunt of corporate greed. #ThisBudsForYou is not America. http://thndr.me/lqcg55" (Feel free to save and use the meme below along with your social media post).
2. Submit a letter to the editor or opinion piece to traditional or electronic news media- or post to social media- armed with information from U.S. APA's fact sheet.
3. Reach out to your members of Congress to urge them to provide more guidance to the Alcohol and Tobacco Tax and Trade Bureau (TTB) which allowed this labeling stunt into the market.
4. Use this news release provided by U.S. APA as a blueprint for a local press release. Rework it to fit your needs by creating your own quotes from someone or persons locally.
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